In France, sponsorship is regulated by the Aillagon Law from August 2003 and outlined by articles 200 and 238 bis of General Tax Code. It is defined as “the material support brought, without direct compensation from the beneficiary, to a work or a person whose activities present a general interest.”

Sponsorship

DIFFERENT FORMS OF SPONSORSHIP

Financial sponsorship

For a business, to give a sum of money to an organization is the easiest way to sponsor. It can be cash donations (check, transfers, etc.), regular dues or grants. In some specific cases of sponsorship, a contract between the sponsor and the beneficiary is necessary.

Sponsorship in kind or in goods

A company can propose goods that it has or that it produces:

donation of property: a vehicle, property, material...
furnishing stock merchandise: information support...
services: repair work, maintenance, printing...

Sponsorship in competencies

The business can make one or more collaborators available to the organization, in the framework of a loan of personnel or a service provided freely. The business acts within its field of expertise and concretely participates in an operation or a project: accounting, information, computer graphics, etc.

Technological and scientific sponsorship

This consists of mobilising the know-how, the skill of a business in the benefit of the partners. The business freely brings its know-how to resolve problems or develop projects.

“The freedom to undertake is the force of sponsorship.”
JACQUES RIGAUD, PRÉSIDENT DE L’ADMICAL

SPONSORSHIP AS SEEN BY FRENCH BUSINESSES

According to a study by l’Observatoire des partenariats associations/entreprises:

88% of businesses esteem that collaboration with non-profit organizations better their image and their reputation
79% that it favours a good integration in their location
2/3 of businesses think that the organizations can transit an expertise
58% of businesses declare that they can become an innovative source